State of the Shopping Season: e-Commerce Hits Record

Headline Alert

Update: The State of the Shopping Season

Today comScore reported that holiday e-commerce shopping is up +4% season-to-date,

comScore says that e-commerce spending for the first 43 days of the November-December holiday season has totaled nearly $21B. This represents a 4% increase versus last year.

More importantly, the season total is significantly ahead of its forecast (comScore had projected a 3% growth rate on a year-over-year basis).

The company adds that spending in the most recent week-ending December 14th reached $4.74B in spending, which is the heaviest online spending week on record.

 

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